Sometimes it’s only after you’ve done something that you realise you’ve skied wildly off piste, so to speak. I’ve just made an app for the iPhone. It’s called Machine #69, and the reason for its existence is the novel I’m currently writing, a metaphysical adventure story called Jefferson Greenspan Saves The Word? which is about time-travelling air conditioning salesman from the future trying to save the world in the 1960s. But the app isn’t an enhanced novel. The novel isn’t even finished, much less published. I describe the app as a ‘fractured digital entertainment experience’, which is jargony and uses the words ‘digital’ and ‘experience’, and indeed ‘fractured’, to suggest that it’s a bit broken, but that it’s something modern and to do with technology that isn’t a book, or a film, or a magazine, or an art exhibition, but might hint to the 21st century time-starved mobile device carrier that it’s a little bit of all of those things. Or something cool, at any rate.