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An explosive insight into the previously unseen world of football club ownership by one of the game's most-recognisable figures
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Published: 07 June 2012
Genre: Soccer (Association football)
Ever dreamed of owning your boyhood football club?Simon Jordan grew up a stone’s throw from Crystal Palace Football Club. As a boy he used to break into the Palace ground for a kick-about on the hallowed turf. On leaving school he entered the mobile phone business. By the age of thirty-two, he’d built a company from nothing, sold it for £75 million and bought his childhood club. By the age of forty-two Palace was in administration and Jordan had lost nigh on everything.Be Careful What You Wish For lifts the lid on the owner’s story and reveals for the first time how the national game really works. Jordan spares no one, least of all himself, as he takes us inside a world where hopes and aspirations sit alongside greed, self-interest, overpriced players, dodgy transfers and top-level incompetence. He doesn’t hold back. Breathtakingly honest, highly controversial, humorous and full of jaw-dropping anecdotes, Be Careful What You Wish For is far more than a football book. It is a social commentary on the culture of great wealth and ambition; a Shakespearean tragedy that exposes the dark side of chasing a dream.
If you are a football fan and have not read this book, you are missing out
A frank and brutal insight into why football and business don't mix
One hell of a read
We all love the idea of owning our boyhood club but [Jordan's] memoir strips away the romance in a frequently hilarious, often alarming account
No punches pulled
Bad luck and bad decisions make for a page-turning read
Brash, flash and full of bottle-blond ambition
Simon Redfern, Independent on Sunday
I couldn't help laughing... He can't half tell a story
One of the best football books you will ever read
A gripping story of how common sense can’t survive in a football environment… No turn goes unstoned…bloody entertaining it is too… If you ever make a fortune and fancy buying the club you’ve always supported, Be Careful What You Wish For is the book for you
Nick Booth, Sabotage Times
An important document to have arrived in the world of football
Danny Kelly, Observer
As brash and big-balled as you would imagine from the man who once announced he wanted to strangle Craig Bellamy with his own tongue, Jordan seems incapable of writing a bland sentence as he recounts the internal workings of an industry he so vocally detests.His genuine passion for his club shines through and Jordan is never afraid to laugh at the absurdity of his own shortcomings
Ripe with detail and wincingly beliveable
Ripe with detail and wincingly believable
Rowland Manthorpe, Sunday Telegraph
In some ways his memoir is like I Am the Secret Footballer but written by someone who isn’t precious about his identity or the reputation of others … The inside detail on how the beautiful game really works is compelling and revealing
Ben East, Metro
A lively offering... A good read and at times highly amusing
Written with verve and humour, he comes across as a surprisingly sympathetic character. The final chapters, about his own and the club’s financial meltdown, read like a fast-paced thriller
Simon Redfern, Independent on Sunday
The no-punches-pulled style of Be Careful What You Wish For will be familiar to aficionados of his newspaper column, and it’s a lively romp through the perils of ownership
Chris Maume, Independent
Compelling and revealing
An illuminating insight into the life of a chairman
One of the very best football books you will ever read
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Croydon-born Simon Jordan made millions in his twenties selling mobile phones. In 2000 he bought Crystal Palace Football Club, which he'd supported since childhood. Aged 31 he become the youngest Chairman ...