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An explosive insight into the previously unseen world of football club ownership by one of the game's most-recognisable figures
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Published: 07 June 2012
Genre: Soccer (Association football)
Ever dreamed of owning your boyhood football club?Simon Jordan grew up a stone’s throw from Crystal Palace Football Club. As a boy he used to break into the Palace ground for a kick-about on the hallowed turf. On leaving school he entered the mobile phone business. By the age of thirty-two, he’d built a company from nothing, sold it for £75 million and bought his childhood club. By the age of forty-two Palace was in administration and Jordan had lost nigh on everything.Be Careful What You Wish For lifts the lid on the owner’s story and reveals for the first time how the national game really works. Jordan spares no one, least of all himself, as he takes us inside a world where hopes and aspirations sit alongside greed, self-interest, overpriced players, dodgy transfers and top-level incompetence. He doesn’t hold back. Breathtakingly honest, highly controversial, humorous and full of jaw-dropping anecdotes, Be Careful What You Wish For is far more than a football book. It is a social commentary on the culture of great wealth and ambition; a Shakespearean tragedy that exposes the dark side of chasing a dream.
A frank and brutal insight into why football and business don't mix
One hell of a read
Bad luck and bad decisions make for a page-turning read
Brash, flash and full of bottle-blond ambition
Simon Redfern, Independent on Sunday
One of the best football books you will ever read
A gripping story of how common sense can’t survive in a football environment… No turn goes unstoned…bloody entertaining it is too… If you ever make a fortune and fancy buying the club you’ve always supported, Be Careful What You Wish For is the book for you
Nick Booth, Sabotage Times
An important document to have arrived in the world of football
Danny Kelly, Observer
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Croydon-born Simon Jordan made millions in his twenties selling mobile phones. In 2000 he bought Crystal Palace Football Club, which he'd supported since childhood. Aged 31 he become the youngest Chairman ...