An explosive insight into the previously unseen world of football club ownership by one of the game's most-recognisable figures
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Published: 07 June 2012
Genre: Soccer (Association football)
Ever dreamed of owning your boyhood football club?Simon Jordan grew up a stone’s throw from Crystal Palace Football Club. As a boy he used to break into the Palace ground for a kick-about on the hallowed turf. On leaving school he entered the mobile phone business. By the age of thirty-two, he’d built a company from nothing, sold it for £75 million and bought his childhood club. By the age of forty-two Palace was in administration and Jordan had lost nigh on everything.Be Careful What You Wish For lifts the lid on the owner’s story and reveals for the first time how the national game really works. Jordan spares no one, least of all himself, as he takes us inside a world where hopes and aspirations sit alongside greed, self-interest, overpriced players, dodgy transfers and top-level incompetence. He doesn’t hold back. Breathtakingly honest, highly controversial, humorous and full of jaw-dropping anecdotes, Be Careful What You Wish For is far more than a football book. It is a social commentary on the culture of great wealth and ambition; a Shakespearean tragedy that exposes the dark side of chasing a dream.
If you are a football fan and have not read this book, you are missing out
We all love the idea of owning our boyhood club but [Jordan's] memoir strips away the romance in a frequently hilarious, often alarming account
No punches pulled
A frank and brutal insight into why football and business don't mix
I couldn't help laughing... He can't half tell a story
Brash, flash and full of bottle-blond ambition
Simon Redfern, Independent on Sunday
One hell of a read
Bad luck and bad decisions make for a page-turning read
Ripe with detail and wincingly beliveable
An important document to have arrived in the world of football
Danny Kelly, Observer
A lively offering... A good read and at times highly amusing
Compelling and revealing
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Croydon-born Simon Jordan made millions in his twenties selling mobile phones. In 2000 he bought Crystal Palace Football Club, which he'd supported since childhood. Aged 31 he become the youngest Chairman ...