Provocative, punchy and important, this is one of the essential classics of modern feminist literature.
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In the struggle for women's equality, there is one subject still shrouded in silence - women's compulsive pursuit of beauty. The myth of female beauty challenges every woman, every day of her life. Naomi Wolf exposes the tyranny of the beauty myth through the ages and its oppressive function today, in the home and at work, in literature and the media, in relationships between men and women, between women and women. With pertinent and intelligent examples, she confronts the beauty industry and its advertising and uncovers the reasons why women are consumed by this destructive obsession.
A smart, angry, insightful book, and a clarion call to freedom. Every woman should read it.
Powerful... No other work has...so honestly depicted the confusion of accomplished women who feel emotionally and physically tortured by the need to look like movie stars
New York Times
The most important feminist publication since The Female Eunuch
A brilliant, bracing book...The world has changed - a bit - over the past decade and a half, but not enough: this remains essential reading
This is one of the most brilliant books...One doesn't have to agree with every sentence or even every implication of the statements to realise that they revolutionise the discussion of women's magazines and other parts of the ideology about women
Naomi Wolf's uncompromising, hard-hitting investigation of the coercion of women by the Beauty Myth has the power to changes lives
Kim Chernin, author of The Obsession and The Hungry Self,
Twenty years ago The Beauty Myth exposed the pressures on women to conform to a very narrow standard of beauty, and the ways in which this restricts their choices and freedom – from being bamboozled by marketing nonsense to risking their lives through anorexia. It’s a classic feminist book, but it became much, much bigger than that, taking the world by storm and becoming essential reading for all women -- because of its focus on this single, universal aspect of women’s lives. It’s an important, intelligent, punchy read with plenty of colour, anecdote and statistics to make you sit up and take notice. Significantly, there hasn’t been anything nearly as important in this vein since.
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'A Dazzling and invigorating book' Guardian
Naomi Wolf is a bestselling American writer, known for her advocacy of feminism and progressive politics. She studied at Yale before becoming a Rhodes Scholar at New College, Oxford, and working in Edinburgh ...